DealLawyers.com Blog

“Withhold” campaigns in which in lieu of launching a proxy contest, an activist publicly urges shareholders to withhold votes from a director or to vote no on a particular proposal are becoming increasingly popular. This recent Cooley blog discusses this strategy and its implications for corporate boards:

The year’s stealth disruptor is the low-cost “vote no” campaign. As Cooley partner Bill Roegge explained, “Instead of an activist running a competing slate, … they just go out and publicly say ‘don’t support the company’s directors.’” For companies with director resignation policies (i.e., policies stating that if a director receives less than a majority vote at an annual meeting, that director will tender their resignation to the board), significant withhold tallies can force resignations – or create public relations (PR) and governance crises if boards decline resignations from affected directors, often laying the groundwork for subsequent campaigns by the activist.

– 2025 examples: While Harley-Davidson (activist: H Partners) narrowly avoided failed elections amid a full-throated PR battle, its CEO (who was a target of the campaign) later stepped down from the role. Forward Air (activist: Ancora) saw one director fail and two barely clear a majority, with all three ultimately resigning. At WEX (activist: Impactive Capital), a single press release drove razor-thin margins for several incumbents.

– Why they work: As Collected Strategies’ Jim Golden put it, withhold campaigns drive “a true PR narrative campaign,” cheaper than a slate and potent when activists have lined up sympathetic institutions. Even activist losses can be costly for issuers. “While [the activist] didn’t win,” Golden noted of Harley-Davidson, “the CEO ended up having to resign because of the vote results.”

The blog also points out that withhold campaigns also illustrate that “activism season” is a dated concept, because these campaigns “extend the threat beyond nomination windows and keep the pressure on boards to engage early.

– John Jenkins