DealLawyers.com Blog

June 18, 2019

CCRcorp: Our Parent Co.’s Brand New Brand

If you read Liz’s blog yesterday over at TheCorporateCounsel.net, then you’ve already heard our big news – the Mothership’s rebranding from “EP Executive Press” to “CCRcorp.” The new name stands for “Corporate Counsel Resources” and reflects how far we’ve come since the days when Jesse Brill was stuffing issues of The Corporate Counsel newsletter into envelopes by hand & mailing them to our earliest subscribers.

It’s been a pretty amazing ride over the past 40+ years, and I’m proud to have been a part of it for the last 3 of them. Interacting with our members and working with Broc, Liz (who’s really the funny one here) and the rest of our team on a daily basis is a privilege & a pleasure – and an opportunity that I remain very grateful to have been given.

For our members, the most noticeable aspect of the new branding will be changes in our logos following the formal announcement. Your user experience will remain the same, and we’ll continue working to make sure our websites & publications provide up-to-date, practical resources that you can count on to help you do your job.

Okay, that’s enough about you – I want to know what’s in this rebranding for ME!  I haven’t heard much about that, so I have a few questions that I’m looking for our management to address. Specifically:

– Will there be “CCRcorp” logoed swag?
– If so, will it be available in XXL?
– Can I get it for free?
– Will there be a fleece vest so that I’ll finally have a chance to fulfill my dream of being featured on @midtownuniform?

I’ve bought in to the company’s rebranding – but you know, there’s a difference between “buying in,” and being “all-in.” So, if management is looking for the last full measure of my devotion. . . well folks, let’s hear what you have to say about the swag.

John Jenkins