October 30, 2013
Icahn Launches “Shareholders’ Square Table” Site: Targeting Apple & Others
As noted in this WSJ article, Carl Icahn has launched a website – “Shareholders’ Square Table” – to discuss information about his investment firm and other issues with the public. This ties into my periodic warnings about how activists will really start to leverage the Web and social media. Carl’s first target is Apple, as noted in this article.
Carl undoubtedly is emboldened by the huge success of his recent entree onto Twitter, which has generated much press and earned him 100k followers within four months. Not sure how long all this social media activity by Carl will last given the relatively short life of his “Icahn Report” Blog that launched in late ’08 and died six months later. But I do think it will accelerate the overall trend to use online platforms to pressure management…